After posting No. 2, I came to the realization that my target market was too narrow, and my specific solution (or, indeed, any solution I could offer that very specific space) too... vague.
The problem is, I'm trying to sell a mindset. It's the mindset that helped me quit smoking, and lose weight, and get into better shape, and develop my career.
But people don't buy mindsets; they buy solutions to specific problems. The mindset solves a large class of problems, but unless I can narrow it down to just one, it'll be impossible to market effectively.
Back to the drawing board. I need to figure something out, and quickly.