Just a quick, incremental update from last time.
I spent the last week fleshing out my "CTO-in-a-box" idea, and have a decent idea of the shape of the product in terms of purpose, direction, and content. I talked the whole thing over a couple times with my mentor/coach/consultant (the one I hired mentioned hiring in my first update). Aside: I need to come up with a better name for him. Let's just call him Guy for now.
Guy and I are both reasonably convinced that what I'm offering provides a lot of value, though it's less clear what the perceived market value will be. For anyone who has gone through the process of building a software project from scratch, the cost savings are clear—anywhere from tens to hundreds of thousands of dollars in the form of saved labor cost and avoided opportunity cost.
But I'm specifically offering this service to people who haven't been burned by failure, in the hopes that they may never be (or, at very least, that the failure will be greatly diminished, or due to factors outside of pure execution). They lack the retrospective view that proves its worth to others.
Tricky tricky. So, that's the next step. Validate.
For this to make sense in the context of my greater goals, whatever I build has to be worth a customer shelling out a low-to-mid four-figure sum, and has to be something I can scale out fairly easily. Anything else, and I won't hit my 2017 $1MM revenue mark.
But maybe I'm getting ahead of myself, given that I haven't yet made my first dollar. February will be over before I know it, and I still have to hit my $75k March 31 goal.